Blog
Notes on marketing and growth.
Practical observations on customers, marketing and small business growth.
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Before You Buy More Leads, Find Where Customers Are Leaving
"We need more leads" is often the wrong diagnosis. Four places customers drop off, why each needs a different fix, and a simple way to find and fix the biggest one first.
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Your Customers Are Already Writing Your Marketing Plan
Before spending on marketing, read what your customers have already told you. A simple way to turn 50 reviews into clear insights — and small marketing experiments you can actually test.