Work

The execution behind the strategy.

Campaign systems, program identities, print and a go-to-market playbook. I make much of the creative myself, so the marketing I plan actually gets shipped. Most of these pieces are from 2017–2021: styles change, the thinking behind them holds.

01Deshpande Startups · Campaign

The EDGE campaign series

The brief: Bring the right founders into each new cohort of the EDGE program.
What I did: One template, one question per flyer, each aimed at a real founder worry: a strong pitch, customers who will pay, a go-to-market plan, becoming a job provider rather than a job seeker.
What it shows: Copywriting, a consistent campaign system, and design that sells a program.

Social mediaEmailCopywritingDesign

EDGE flyer: Do you want to build a strong pitch to attract potential investors to your startup?

EDGE flyer: Want to reach out to the right customer who will pay you?

EDGE flyer: Do you want to build a strong go-to-market strategy for your business?

EDGE flyer: Do you want to be a job provider rather than just a job seeker?

02Deshpande Startups · Identity

A look for every program

The brief: Give each program and event its own identity, while keeping it clearly part of one incubator.
What I did: Campaigns for programs and events like Ideathon, Uplift and NIDHI PRAYAS, and a full identity, logo included, for the Decoding Bharat Market webinar series.
What it shows: Brand thinking: building sub-brands that people recognise on their own.

Brand identityLogoEvent marketing

Agri Next webinar announcement in the Decoding Bharat Market series

Ideathon 2.0 flyer for the Yuva Entrepreneurship Program at Deshpande Startups

NIDHI PRAYAS 2.0 flyer inviting innovative ideas

03Deshpande Startups · Print & events

The incubator, in print

The brief: Tell the incubator's story to partners, visitors and Startup Dialogue guests.
What I did: The "A Living Laboratory for Entrepreneurs" brochure, the Startup Dialogue booklets, and speaker announcements such as Narayana Murthy's for Startup Dialogue 2019.
What it shows: Long-form storytelling and print design, not just social posts.

BrochureBookletEvent branding

Cover of the Deshpande Startups brochure, A Living Laboratory for Entrepreneurs

Cover of the Startup Dialogue booklet

Startup Dialogue 2020 at a glance page from the brochure

Startup Dialogue 2019 speaker announcement for Narayana Murthy

04Mantra Technologies · Strategy

A digital marketing playbook

The brief: Plan how NinjaChat, a live-chat SaaS product, would win customers online.
What I did: Wrote a 21-page playbook: market segments, keyword research, SEO, content, PPC, email, social media and reviews.
What it shows: Strategy, not just execution: deciding who to reach, where, and with what.

SaaSSEOGo-to-marketStrategy

Cover of the NinjaChat Digital Marketing Playbook

Index of the NinjaChat playbook listing SEO, PPC, email marketing and more

Market segments page of the NinjaChat playbook

05Deshpande Startups · Policy & startups

For a state government, and for startups

The brief: Design work beyond the incubator's own brand.
What I did: Designed the Government of Karnataka's Krishi Utkarsha 2020 agri-startup policy document, and brochures and flyers for Nautilus Hearing's KIVI audiometer, a startup incubated at Deshpande Startups.
What it shows: Work trusted at government level, and hands-on marketing support for the incubator's startups.

GovernmentStartup supportPrint

Cover of the Krishi Utkarsha 2020 agri startup policy, Government of Karnataka

Nautilus Hearing KIVI brochure cover

Nautilus Hearing KIVI flyer

KIVI diagnostic audiometer feature diagram

“Raju is certainly one of the best graphic GEEK designer I know. His passion, never settling for mediocre design … always my go to person during my tenure at Deshpande Startups.”

C. M. PatilManaged Raju directly at Deshpande Startups · CEO, KrishiKalpa