Raju Mudireddy

Raju Mudireddy Marketing × Branding × Programs

I build programs, partnerships and communities, and do the hands‑on work that gets them delivered.

10+ years across marketing, communications, startup ecosystems and program management: nearly six years at Deshpande Startups, B2B marketing for SaaS and Industry 4.0 companies, and most recently an entrepreneurship program that reached 3,000+ students in Telangana.

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Open to program, partnerships, marketing and ecosystem roles

Portrait of Raju Mudireddy
Raju MudireddyHyderabad, 2026

ProgramsMarketingPartnershipsEcosystemsExecution

  • 3,000+ students reached through the Yuva Entrepreneurship Program I managed Krishikalpa Foundation
  • ~1,000 leads scouted for incubation and startup programs Deshpande Startups
  • 400+ entrepreneurs and 50+ mentors at Startup Dialogue, which I marketed Deshpande Startups
  • 6 SaaS products supported with go-to-market, leading a team of 8 Mantra Technologies
Several hundred students and participants gathered for a group photo in a large atrium at Deshpande Startups

Selected work

Four chapters, one set of strengths.

An entrepreneurship program, a startup ecosystem, B2B marketing and institutional partnerships. Different settings, the same job: bring people together, keep the work moving and deliver visible results.

  1. 01Yuva Entrepreneurship ProgramProgram management
  2. 02Deshpande StartupsMarketing & communications
  3. 03B2B marketing rolesGTM & sales enablement
  4. 04FPO market linkagesInstitutional partnerships

01Most recent 2025 – 2026

Yuva Entrepreneurship Program: building a student entrepreneurship community in tier-2 cities

Program ManagerKrishikalpa Foundation · program associated with the Government of Telangana

The goal wasn't one-off student sessions. It was to find young people with entrepreneurial potential, mostly from tier-2 cities, show them how startups really work, and help them move from awareness to entrepreneurial thinking and action.

  • Program management
  • Community building
  • Ecosystem development
  • Stakeholder management

What I did

  • Identified students with entrepreneurial potential across partner colleges and encouraged them to see entrepreneurship as a real path.
  • Organised workshops, knowledge sessions, entrepreneurship events and community activities to build entrepreneurial thinking.
  • Organised exposure visits to startups and hubs like T-Hub and AgHub, and connected students with entrepreneurs, mentors and ecosystem players.
  • Coordinated students, colleges and ecosystem stakeholders, and handled program communications.
  • Tracked program activity and prepared monthly and annual reports for submission to the Government of Telangana.
Students attending a two-day workshop at Government Degree College Husnabad, organised in collaboration with Krishikalpa
Two-day student workshop at Government Degree College Husnabad, in collaboration with Krishikalpa, 2025
  • 3,000+students reached
  • 50+workshops, sessions, events and exposure visits
  • 4partner colleges
  • Monthlyand annual reporting to the Government of Telangana
A packed audience under a large tent facing the Startup Dialogue stage
Startup Dialogue, Deshpande Startups, 2019

02Longest chapter Oct 2015 – Aug 2021

From social media to startup ecosystem communications

Deshpande Startups · HubballiStartup incubator and ecosystem organisation · nearly six years

  1. Joined asSocial Media Associate
  2. Grew intoAssistant Manager – Media & Communications

I didn't grow by specialising in one narrow function. Over six years I took on more of the work around the startup ecosystem: digital marketing, email, SEO, design, photography, media, events, lead generation and startup engagement. Moving between strategy and hands-on execution, often alongside early-stage teams, is what prepared me for cross-functional program and marketing roles.

Worked across

  • Social media
  • Digital marketing
  • Email campaigns
  • Newsletters
  • SEO
  • Lead generation
  • Graphic design
  • Photography
  • Media coordination
  • Event branding
  • Conferences & pitching events
  • Startup engagement
  • Documentation
  • Content & documentaries

Scale

  • ~1,000leads scouted for incubation and startup programs
  • 50–500+leads per event campaign
  • Hundredsof startup activities, events, conferences and pitching sessions organised and supported
  • Thousandsof students worked with through entrepreneurship and community programs

What I did myself

  • Ran social media, email campaigns, newsletters and mass mailers.
  • Produced much of the design, photography and event branding.
  • Worked on SEO and used Google Analytics to improve landing pages for incubator programs.
  • Scouted leads for incubation and startup programs.

What I coordinated & supported

  • Media coordination and communications for events, conferences and pitching sessions.
  • Digital marketing for Startup Dialogue and communications for Development Dialogue (2017–2019).
  • Design, media, documentation and documentary-style content for early-stage startups.

What the organisation achieved

  • Startup Dialogue brought together 400+ entrepreneurs and 50+ mentors.
  • Development Dialogue connected 300+ nonprofit organisations.
  • A digital presence that became a go-to resource for the regional startup ecosystem.

03 Sep 2021 – Oct 2024

B2B marketing, go-to-market and sales enablement

Marketing roles at five companiesSaaS, Industry 4.0, edtech, urban mobility and agri

After Deshpande Startups I took my marketing into B2B. Two of these employers, Krishikalpa and LinkEZ, were organisations associated with the Deshpande Startups ecosystem; the others took me into SaaS, edtech and urban mobility. Across them I learned how marketing supports a sales team.

What I did

  • Led a cross-functional team of 8 executing go-to-market for 6 SaaS products, across SEO, digital campaigns, email and website optimisation.
  • Created pitch decks and sales materials for Industry 4.0 solutions, and built B2B customer acquisition programs.
  • Ran marketing for an urban mobility startup across social media, email and event branding, and coordinated execution between marketing and operations.
  • Managed event branding, stalls and lead generation at industry exhibitions.
WhistleDrive exhibition stall with branded panels describing employee transportation services
WhistleDrive stall at an industry event, 2024

04 2025 – 2026

Market linkages and institutional partnerships for farmer producer organisations

Program ManagerKrishikalpa Foundation · Hyderabad / Siddipet

In the same role, I applied the same program and partnership skills in a different setting: connecting farmer producer organisations (FPOs) with institutional buyers, agri-startups and government stakeholders.

What I did

  • Set up direct market linkages between FPOs and institutional buyers, and coordinated the supply of ~200 MT of produce with the stakeholders involved.
  • Introduced 20+ agri-startups to FPOs and facilitated 10+ collaborations on IoT and digital tools.
  • Organised and facilitated 80+ mentorship and leadership sessions for FPO CEOs and board members.
  • Coordinated with the District Collectorate and other government stakeholders.

Outcomes

  • 2–3xturnover growth for partner FPOs
  • ~200 MTproduce supplied to organised buyers
  • 20+agri-startups introduced to FPOs
  • 80+leadership sessions for FPO leaders

What I bring

Where programs, marketing, partnerships and ecosystems meet.

My advantage is breadth of hands-on work. I've written the campaign, designed the creative, photographed the event, run the session and written the report, so I know how each piece fits together.

  • Program management

    Planning and running multi-stakeholder programs: activities, people, timelines, tracking and reporting to leadership and government.

    Program delivery · stakeholder coordination · monthly & annual reporting · cross-functional work

  • Strategic & digital marketing

    Brand, campaigns and content that bring the right people to a program, product or event, for B2B and B2C audiences.

    Brand · GTM support · email & newsletters · SEO · lead generation · sales enablement

  • Partnerships & stakeholders

    Working across founders, students, colleges, mentors, companies, buyers and government, and getting them to work together.

    Partnerships · outreach · institutional coordination · business development

  • Community & ecosystems

    Building communities around entrepreneurship through events, conferences, pitching sessions, exposure visits and startup engagement.

    Startup scouting · community building · events · student programs

Experience

Ten years, most recent first.

Open any role for responsibilities, projects and scope, or download the full CV.

  1. Jan 2025 – May 2026 Program Manager Krishikalpa Foundation · Hyderabad / Siddipet Managed the Yuva Entrepreneurship Program for 3,000+ students, and FPO market-linkage partnerships. DetailsClose

    Yuva Entrepreneurship Program

    • Managed an entrepreneurship program associated with the Government of Telangana, for students mostly from tier-2 cities.
    • Identified students with entrepreneurial potential and encouraged them to consider entrepreneurship as a career path.
    • Reached 3,000+ students across 4 colleges through 50+ workshops, knowledge sessions, events and exposure visits to hubs like T-Hub and AgHub.
    • Connected students with entrepreneurs, mentors and ecosystem players, and coordinated colleges and stakeholders.
    • Tracked activities and prepared monthly and annual program reports for submission to the Government of Telangana.

    FPO market linkages & partnerships

    • Set up direct market linkages between FPOs and institutional buyers, helping partner FPOs grow their turnover 2–3x.
    • Coordinated the supply of ~200 MT of produce to organised buyers, working with the stakeholders involved and reducing FPOs' reliance on middlemen.
    • Introduced 20+ agri-startups to FPOs and facilitated 10+ collaborations to bring IoT and digital tools to farmers.
    • Organised and facilitated 80+ mentorship and leadership sessions for FPO CEOs and board members under the Krishi Utkarsha track.
    • Handled program communications and coordination with the District Collectorate and other government stakeholders.

    Functions Program management · student & community programs · stakeholder and government coordination · reporting · institutional partnerships

  2. Jan 2024 – Oct 2024 Marketing Manager WhistleDrive Pvt. Ltd. Marketing, sales enablement and marketing–operations coordination for an urban mobility startup. DetailsClose
    • Ran marketing for an urban mobility startup across social media, email and event branding, supporting B2B and B2C customer acquisition.
    • Developed sales decks and pitch materials for conversations with commercial customers.
    • Represented the company at major industry events, managing end-to-end branding and lead generation.
    • Coordinated cross-functional execution between marketing and operations to support business priorities and partner-facing requirements.

    Functions B2B & B2C marketing · social media · email · event marketing · sales enablement · marketing–operations coordination

  3. Jan 2023 – Nov 2023 Marketing Manager LinkEZ · acquired by BlueArcus as Entrace.AI B2B marketing, sales enablement and event marketing for Industry 4.0 solutions. DetailsClose

    LinkEZ was associated with the Deshpande Startups ecosystem.

    • Created pitch decks and sales materials for Industry 4.0 solutions, helping the sales team engage large manufacturing units.
    • Developed B2B customer acquisition programs, exploring new marketing channels to educate industrial clients on the value of smart manufacturing services.
    • Managed end-to-end event branding and presence for major industry exhibitions, designing stalls and promotional materials for lead generation.
    • Used analytics to track B2B user behaviour and find improvements in the acquisition funnel.

    Functions B2B marketing · sales enablement · pitch decks · exhibitions & event marketing · analytics

  4. Aug 2022 – Dec 2022 Media & Communication Manager Gamify Edutech · by IACE Communications and content for a gamified-learning pilot with a government-job coaching institute. DetailsClose
    • Worked on a pilot to bring gamification into learning at a government-job coaching institute, aimed at increasing student engagement.
    • Managed communication workflows and digital content distribution, coordinating between technical teams and educational stakeholders to validate the gamification model.
    • Produced digital communication materials to strengthen audience engagement and visibility for the new learning initiatives.

    Functions Communications · content · stakeholder coordination

  5. Dec 2021 – Aug 2022 Team Lead – Marketing Mantra Technologies · now Mantra Group Led an 8-person marketing team running go-to-market for 6 SaaS products. DetailsClose
    • Led a cross-functional team of 8 members to execute go-to-market strategies for 6 distinct SaaS products, coordinating delivery across SEO, digital campaigns and conversion initiatives.
    • Managed full-funnel marketing operations, using email campaigns and website optimisation to drive user acquisition across the SaaS portfolio.
    • Oversaw website and on-page SEO work to improve search visibility and lead quality.

    Functions SaaS go-to-market · team leadership · SEO · email campaigns · website optimisation

  6. Sep 2021 – Nov 2021 Manager – Social Media & Communications Krishikalpa Social media, communications and stakeholder engagement with agricultural partners. DetailsClose

    Krishikalpa was associated with the Deshpande Startups ecosystem.

    • Developed B2B partnerships with agricultural stakeholders and Farmer Producer Organisations (FPOs), coordinating ecosystem engagement and stakeholder communications.
    • Conducted market research and analysed campaign performance to identify opportunities and align activities with industry KPIs.
    • Designed visual communication materials and social media creatives for community outreach and partner engagement.

    Functions Social media · communications · design · market research · partner engagement

  7. Oct 2015 – Aug 2021 Social Media Associate → Assistant Manager – Media & Communications Deshpande Startups · Hubballi Grew from Social Media Associate to Assistant Manager across marketing, communications, events and startup engagement. DetailsClose

    Joined as Social Media Associate and grew into Assistant Manager – Media & Communications over nearly six years.

    Marketing & communications

    • Built and managed Deshpande Startups' digital brand and multi-channel communications: social media, email campaigns, newsletters and mass mailers.
    • Managed digital marketing for Startup Dialogue (400+ entrepreneurs, 50+ mentors), including email, SEO and social campaigns.
    • Managed communications for Development Dialogue (2017–2019), connecting 300+ nonprofit organisations and coordinating event, partner and community communications.
    • Used SEO and Google Analytics to track traffic and improve landing pages for incubator programs.

    Lead generation & startup engagement

    • Scouted ~1,000 leads for incubation and startup programs.
    • Ran lead generation for flagship ecosystem events, bringing in 50–500+ leads per campaign.
    • Organised and supported hundreds of startup engagement activities, events, conferences and pitching sessions, and worked with thousands of students through entrepreneurship and community programs.

    Creative, media & startup support

    • Produced much of the graphic design, photography, event branding and content hands-on, coordinating with designers and media when needed.
    • Supported early-stage startups with design, media, communications, documentation and documentary-style content.
    • Set up the organisation's early digital presence, helping make it a go-to resource for the regional startup ecosystem.

    Functions Social media · digital & email marketing · newsletters · SEO · lead generation · graphic design · photography · media coordination · event branding · documentation

About

A marketer who grew into programs and partnerships, and still does both.

  • Based inHyderabad, Telangana
  • LanguagesEnglish, Telugu, Hindi, Kannada
  • Looking forProgram, partnerships, marketing and ecosystem roles

I started in hands-on marketing and communications, and grew from there into programs, partnerships and ecosystem work.

At Deshpande Startups in Hubballi I joined as a Social Media Associate. Over nearly six years I took on more and more: digital and email marketing, SEO, design, photography, media coordination, events, lead generation and startup engagement, and became Assistant Manager – Media & Communications.

I then moved into B2B marketing, with roles in SaaS, Industry 4.0, edtech, urban mobility and agri, including two organisations associated with the Deshpande Startups ecosystem. That's where I learned go-to-market, sales enablement and how marketing supports a sales team.

Most recently, as Program Manager at Krishikalpa Foundation, I managed the Yuva Entrepreneurship Program and FPO market-linkage work, with stakeholders ranging from students and colleges to buyers and government.

  1. 2015Marketing & communicationsSocial media to media, events, lead generation and startup engagement
  2. 2021B2B marketing & GTMSaaS, Industry 4.0, edtech and mobility; sales enablement
  3. 2025Programs & partnershipsEntrepreneurship programs, stakeholders, government reporting

In the field

Rooms I've helped fill.

Events, sessions and visits from two chapters where most of my on-the-ground work happened.

Deshpande Startups

Startup ecosystem · Hubballi · 2015–2021

Krishikalpa Foundation

Student programs and field work · Telangana · 2025–2026

Beyond work · An entrepreneurial chapter

I started and ran my own dance academy.

From around 2016 to 2020 I ran DNA – Dance Nation Academy, my own dance class in Hubballi. I set it up, ran the classes, managed students and organised activities. I later also taught as a dance instructor at several dance institutes. It was my first experience of owning something end to end: starting it, running it and building a community around it.

Blog

Notes on marketing and growth.

Practical observations on customers, marketing and small business growth.

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Contact

Have a program, a partnership or a community to build? Let's talk.

I'm open to program management, partnerships, marketing and ecosystem roles, based in Hyderabad. The quickest way to reach me is email or LinkedIn.

Email me Download CV

In radio, R means “message received.” It's the signal in my logo, and how I like to work: every message gets a reply.