Four chapters — Raju Mudireddy

01Most recent · 2025 – 2026 · Program management

Yuva Entrepreneurship Program: building a student entrepreneurship community in tier-2 cities

The goal wasn't one-off student sessions. It was to find young people with entrepreneurial potential, mostly from tier-2 cities, show them how startups really work, and help them move from awareness to entrepreneurial thinking and action.

Program managementCommunity buildingEcosystem developmentStakeholder management

Role

Program Manager, Krishikalpa Foundation · a program associated with the Government of Telangana

What I did

Identified students with entrepreneurial potential across partner colleges and encouraged them to see entrepreneurship as a real path.
Organised workshops, knowledge sessions, entrepreneurship events and community activities to build entrepreneurial thinking.
Organised exposure visits to startups and hubs like T-Hub and AgHub, and connected students with entrepreneurs, mentors and ecosystem players.
Coordinated students, colleges and ecosystem stakeholders, and handled program communications.
Tracked program activity and prepared monthly and annual reports for submission to the Government of Telangana.

Approach

Identify→Engage→Expose→Connect→Report

3,000+students reached

50+workshops, sessions, events and exposure visits

4partner colleges

Monthlyand annual reporting to the Government of Telangana

Students and program staff of the Yuva Entrepreneurship Program on a college campus — Students and program staff at a partner college, 2025.

Students attending a two-day workshop at Government Degree College Husnabad — Two-day student workshop at Government Degree College Husnabad, in collaboration with Krishikalpa, 2025.

Students and program staff outside a glass-fronted building during an exposure visit — An exposure visit with students, 2025.

A session in a college hall with students seated facing the presenters — A program session in a college hall, 2025.

02Longest chapter · Oct 2015 – Aug 2021 · Marketing & communications

Deshpande Startups: from social media to startup ecosystem communications

I didn't grow by specialising in one narrow function. Over six years I took on more of the work around the startup ecosystem: digital marketing, email, SEO, design, photography, media, events, lead generation and startup engagement. Moving between strategy and hands-on execution, often alongside early-stage teams, is what prepared me for cross-functional program and marketing roles.

Social mediaEmail & newslettersSEOLead generationGraphic designPhotographyEvent brandingStartup engagement

Role: Joined as Program Executive, handling social media, and grew into Assistant Manager – Media & Communications · startup incubator and ecosystem organisation, Hubballi
The engine: Application form→Campaign creative→Social media→Newsletter & email→Event→Follow-up↺

1,000sof leads for incubation and startup programs (estimate)

50–500+leads per event campaign

~100events, workshops and sessions marketed, branded or covered (estimate)

~4Startup Dialogue editions, before, during and after

What I did myself

Ran the incubator's entire online presence: Facebook, Instagram, LinkedIn, Twitter and YouTube
Email campaigns, newsletters and mass mailers in Mailchimp, the most effective lead channel
Much of the design, photography and event branding
SEO and Google Analytics for incubator program landing pages
The Government of Karnataka's Krishi Utkarsha 2020 policy document design

What I coordinated

Startup Dialogue marketing: event website with web developers, promotion, on-ground branding, live coverage with interns and the media team, follow-up
Communications support for Development Dialogue (2017–2019)
Design, media and documentation for early-stage startups such as Nautilus Hearing

What the organisation achieved

Startup Dialogue brought together 400+ entrepreneurs and 50+ mentors
Development Dialogue connected 300+ nonprofit organisations
The team grew from 4 to 30+ people, and from 5,000 to 1 lakh sq ft

Read the full case study → See the creative work →

A packed audience under a large tent facing the Startup Dialogue stage — Startup Dialogue 2019, the incubator's annual flagship event.

EDGE flyer: Want to reach out to the right customer who will pay you? — Question-led creative used to drive EDGE cohort applications.

Global Entrepreneurship Week 2019 startup bootcamp flyer — Global Entrepreneurship Week 2019: startup bootcamp campaign.

ESDM Cluster internship opportunity flyer — ESDM Cluster: internship call.

Auditorium stage banner showing the incubator's journey for startups — Auditorium stage banner: the incubator's journey for startups.

Welcome banner: Welcome to the Ecosystem of Bharat, showing the incubator's programs from idea to scale-up — Welcome banner showing the incubator's programs, from idea to scale-up.

03Sep 2021 – Oct 2024 · GTM & sales enablement

B2B marketing, go-to-market and sales enablement

After Deshpande Startups I took my marketing into B2B. Two of these employers, Krishikalpa and LinkEZ, were organisations associated with the Deshpande Startups ecosystem; the others took me into SaaS, edtech and urban mobility. Across them I learned how marketing supports a sales team.

SaaSIndustry 4.0EdtechUrban mobilityAgri

What I did

Brought WhistleDrive into the top 2 search results for “employee transportation”, “office commute” and “urban mobility platform” through SEO.
Led a cross-functional team of 8 executing go-to-market for 6 SaaS products (see chapter 04).
Created pitch decks and sales materials for Industry 4.0 solutions, and built B2B customer acquisition programs.
Ran marketing for an urban mobility startup across social media, email and event branding, and coordinated execution between marketing and operations.
Managed event branding, stalls and lead generation at industry exhibitions.

WhistleDrive Pvt. Ltd. · Marketing Manager2024
LinkEZ (acquired by BlueArcus as Entrace.AI) · Marketing Manager2023
Gamify Edutech (by IACE) · Media & Communication Manager2022
Mantra Technologies (now Mantra Group) · Team Lead – Marketing2021–22
Krishikalpa · Manager – Social Media & Communications2021

WhistleDrive exhibition stall with branded panels describing employee transportation services — WhistleDrive stall at an industry event, 2024.

WhistleDrive · SEO Top 2 in search for “employee transportation”, “office commute” and “urban mobility platform”.

04Mantra Technologies · Dec 2021 – Aug 2022 · SaaS go-to-market

Taking six SaaS products to market

NinjaChat, Support.cc, OpenedOrNot, NinjaCapture, MailSend and AppUp: six SaaS products, each needing to be found by the right buyers online.

SaaSGo-to-marketSEOEmailTeam leadership

Objective: Build search visibility and drive user acquisition through campaigns, email and a better website.
My role: As Team Lead – Marketing, I led a cross-functional team of 8 executing go-to-market for all six products, coordinating delivery across SEO, digital campaigns and conversion work. I wrote the NinjaChat playbook myself.
The team: Delivered the SEO, campaign, email and website work across the portfolio.
Approach: Segments & positioning→Keyword research→Content & on-page SEO→Digital campaigns→Email→Website optimisation

My contribution

A go-to-market plan and channel playbook (NinjaChat)
A team of 8 coordinated across six products

An honest note

I don't publish traffic or revenue figures I can't verify, so this chapter shows the plan and how the work was run.

Cover of the NinjaChat Digital Marketing Playbook — The NinjaChat digital marketing playbook I wrote.

Playbook index listing SEO, PPC, email marketing, social media and more — The channel plan, from SEO to email and reviews.

Market segments page of the playbook — Who the product was for: market segments.

Product development page of the playbook: website optimisation, keyword content and USPs — Product and website priorities: content on the top keywords and the product's USPs.